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They speak to how people are getting links (via content marketing, PR, and their relationships) - and how link building is changing. Um, yes. While some SEO sources may say theyre not as important as they were a few years ago, they google first page guaranteed still have influence over the search results . Last year Andrey Lipattsev, aSearch Quality Senior Strategist at Google, said the top three rankings factors are RankBrain, content, and links . So link building is a long, long way from being dead. But it has changed a lot in the last few years. If you had to sum up all the evolutions in three words, theyd be: Quality, not quantity. So what qualifies a quality link? Several things: A few years back, getting a link on any high-authority page would help a web sites search engine rankings. And that will still help now, but youll get far more mileage if your links come from pages that related to where those links are pointing.
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